Privacy Notice 


This privacy notice sets out we at The Chase Care Home, Medway Road, Huntingdon, Cambridgeshire PE29 1SF, use and protect any personal information collected or generated in relation to you whilst using our website

We take your Data Protection seriously and in accordance with the UK GDPR and Data Protection Act 2018 (together “GDPR”), are the Data Controller for your information and have measures in place to ensure compliance with these regulations.

This privacy notice is to inform you, our website users and registered clients, of the types of data we process about you, the reasons for processing your data, the lawful basis for processing, your rights and the retention periods of your data.

What is collected, source of the data and the purpose of processing
The types of personal data collected when you use our site

  1. Session cookies – please see our Cookie policy and the cookie consent pop up tool
  2. Register your Interest – you provide personal information when you contact us to register your interest in our properties

Legal basis for processing data
Your consent

When you contact us directly you consent to us using your data in order to contact you for the reason specified in the online form or by email.

Performance of Contract
If you decide to become a valued owner of a property at The Chase, we will require additional personal information. This data will be processed in order to perform our contract with you.

What we do with the information we gather
Register your Interest Data

Is used to register your interest and is only retained long enough to respond to your query.  This information is deleted after 24 months, unless you consent for us to retain it for other purposes, such as updates about our products or services.

Owner data

This data is stored for as long as you may be an owner with us and for seven years thereafter.

We will share the information you provide through the online enquiry form with our partner Smooth Group Limited to help ensure that your enquiry is dealt with promptly and efficiently.  Smooth Group will not use your information for any other purpose and will delete it as soon as it is no longer needed for this purpose.

Links to other websites

This site may contain links to external sites from time to time, which contain useful information related to our properties.  We take care to ensure that any sites listed on our website are reputable, however, as you can appreciate, once you use these links, we do not have any control over how that external site may use your personal data.

Please do exercise caution and look at the privacy notices applicable to external sites.

Source of your data and recipients of your data
Any analytical data collected via cookies is anonymised and used solely by us for our own internal purposes and this information is not passed to any other party.  You have the option to opt out of analytical data collected via cookies, by using our cookie consent tool.

We may share your data with third parties as part of a Company sale or restructure, or for other reasons to comply with a legal obligation upon us.

We do not share your data with any other parties.

Automated decision making
No automated decisions are made using any personal information collected using this site.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we receive from you when using this website or emailing us on the contact details provided.

Data Transfers outside the EEA
We do not send any Personally Identifiable data outside the EEA.

Data Processor agreements
This applies to third party organisations we may use from time to time to manage this website.

We have ensured our data processors have in place appropriate technical and organisational measures which are no less onerous than our own obligations under the Data Protection regulations.

Your rights
You are entitled to ask about the data that is held about you, subject to certain exceptions.  This is called a Subject Access Request (SAR).  These should be made by email to or in writing to our Data Protection Manager at The Chase Care Home, Medway Road, Huntingdon, Cambridgeshire PE29 1SF.

In addition, the Data Protection regulation provides the following rights for individuals:

• The right to be informed

• The right of access

• The right to rectification

• The right to erasure

• The right to restrict processing

• The right to data portability

• The right to object

• Rights in relation to automated decision making and profiling

We make every attempt to ensure you are satisfied with the handling of your data queries or requests.  However, you have the right to complain to the Information Commissioners Office (ICO) if you are not satisfied with the handling of your requests about the protection of your data.  Follow the link below to report a concern to the ICO.


Last updated: February 2023